Who is Domenica Lovaglia?
Re•al•tor (noun) – a person who works in the real estate business and is a member of the National Association of Realtors, or one of its constituent boards, and abides by its Code of ethics.
Dom•en•ica (noun) — a Realtor who wears many hats: agent, publicist, marketer, stylist, confidant, counselor, strategist, stager, solver, shopper, fixer, chief negotiator, closer and toastmaster.
Most realtors get the lay of the land by getting to know their city one house, one block, one neighborhood at a time. I took a different route by flying over Seattle on a regular basis. If you haven’t done it at least once, I highly recommend it. From the sky, Seattle isn’t a map of separated zip codes and neighborhoods; it’s a breathtaking vista of architecture and natural beauty.
I’ve always had a thing for adventure and style, so naturally I wanted to be a pilot since I was a child. Leather jacket. Aviator goggles. Hair blowing in the wind… paradise.
In 1999, I was hired by a small company at Boeing Field to run their aircraft charter department. This job entailed a host of complex project management, customer service, contract negotiation, Aviation law and mediation skills.
After 9/11, the career prospects in aviation were fading, so I started looking for a safe place to land. While lunching with a realtor friend, I watched her juggle dozens of calls between client and opposite agent, inspector and client, roofer and escrow, lender and client. All of a sudden it occurred to me, this is what I already do. It would be a lot more rewarding — and a lot more fun — to transfer my skills into real estate.
I got my real estate license and honed my craft during Seattle’s boom years. I quickly learned that when bidding on a hot property, top dollar doesn’t always win. Solid relationships, strategic offers and trusted partnerships accomplish things that money can’t always buy. When selling a home, you need to look beyond the data to see the true value of a property. If properly priced, staged and marketed, your home can quickly attract multiple offers.
When it comes to clients, I thought I was just blessed. Most everyone I’ve helped buy or sell a home has been a lot of fun to work with. While so many people get stressed out by “the process,” my clients were always relaxed and enjoying the ride. One day, a client revealed the secret. She said, “The reason I’m so relaxed is because I know you have all the details covered and will negotiate the best possible deal. I’m having fun because we click.”
It certainly helped my career that I am just as comfortable in a hard hat as I am in high heels. I began building sculptures in my 20’s and formed a sculpture fabrication business. We would build sculptures for people to put on the lawn and multi-story sculptures to be torn down in a matter of days at Burning Man and other festivals. As much as I love making art, I was drawn to use my abilities volunteering for Habitat for Humanity. With just as much effort, we could build something that will stand the test of time and give a family in need a place to call home.
Speaking of Burning Man, now is the time to answer the burning question:
“If Seattle Digs Domenica, what does Domenica dig?”
Beyond flight, I dig Fashion. Design. Art. Architecture, and of course, Seattle. What I dig is the foundation of my promise to you:
- I will style your home so that it looks magazine ready, online and in person.
- I will tailor my schedule to fit yours.
- I will help you see the makeover potential in a hot property.
- I’m swift with time, savvy with marketing, sharp with negotiating — and I do it all with style.
Beautiful design may change by the decade, but a beautiful close is always in fashion!
Can you dig it? If so, drop me a line.
But enough from me, let’s hear what my clients have to say.